Incorporating videos into your marketing campaigns is called video marketing. There has been a great deal of favor in this area, thanks to a severe rise in video sharing.97% of marketers believe that videos have helped their users gain a greater awareness and reach of their products and services. Also pandemic has contributed to the boost in video influencing.

Here we will be giving some tips about advertising videos or animated videos production, what you should do or do not for your video.

 

Do’s and Don’ts for your video marketing campaigns to be successful:

Do’s:

#Define your goals:

The process of video creation can be a bit complex for those who are not aware of its goals of it. But the foremost thing that a business needs to be clear about is what are the goals that it aims to achieve with video marketing. Without clear direction, your messaging will be backlash and it will reflect in the final product.

#Be clear about your target audience:

Once you are clear about your goals, the next step is to determine whom you want to target. You must have a clear idea of your audience based on a variety of characteristics, such as demographic and firmographic info, habits, buying patterns, interests, etc. When your target audience is clarified, you will be able to reach them effectively.

#Use the right video hosting platforms:

If you are earnest about video marketing, it is best to use a good video hosting platform because a good video hosting platform will come with a lot of features that will transform the way your offering is being marketed. For example, Youtube has its charm while if want a more professional audience do use Vimeo.

#Keep it short:

There is no suitable length for a video, that depends on the channel you are using and the message that you want to convey. You can create a good video with three minutes or even fifteen seconds. Some videos make you desire more while there are ones that you hope to get over them soon. In conclusion, think of your video as something that will cause your audience to want to click on the CTA(Call-To-Action) button.

#Write an interesting script:

No matter how good the tools that you employed for the video are, if your script is insipid, then nothing else is of consequence. The dialogues should be natural. Write like how you speak in real life. Structure the story in a manner so that it carries logic in the eyes of the viewer.

#Have a strong CTA:

A small addition that has powerful effects is the addition of the simple Call-To-Action button. If your audience exits the video without taking any action then it will not help your brand. By showing them the video, you have created a connection. You need to capitalize on this by making them visit a landing page that could brief them more about your business, like a consultation, or make them watch other videos that will bring them deeper into the funnel. The intent of a CTA is usually to grab information so that you can improve your conversion rates. 

 

example of video marketing for YouTube

 

#Mobile-friendly videos:

Users across the world are 1.5 times more probable to watch your brand’s video using their smartphones. You do not want to create videos that are not compatible with other devices, especially mobile phones. Since people carry smartphones with them most of the time, video influencing is most likely to happen to them.

Don’ts:

#Don’t use a lengthy intro:

The viewers want in on the action as soon as the video begins. If you have a long intro before the actual video starts, it will have a lot of drop-offs. The goal is to keep the viewers as engaged as possible, a long intro will do the contrary. Try to get accomplished with the intro within less than 5-10 seconds. Even a 10-second long intro is overkill if you ask us.

#Do not overly self-promote:

Another mistake that most brands commit is to brazenly self-promote the brand on the video. Do not keep talking about the company alone, make sure that there is a storyline. Instead, communicate tangible and specific benefits about your product or service that could be valuable for your audience. That’s what they want to hear!

#Do not use stodgy video:

Making a dull, monotonous, and boring video will only shoo away your audience. Your video needs to combine attractive visuals and animations, a compelling voice-over,  catchy music, appealing colors, and a compelling message so you can quickly grab the viewer’s attention and keep it all the way through.

#Do not use Bad audio:

Bad sound editing or quality can ruin the entire video (and your brand’s image too). A typical mistake made in video making is playing the music and sound effects too loudly, which makes the voice-over difficult to hear. Also, sometimes the music is not linked with what the audience is watching on the screen. This also leads to a messy and confusing video.

#Don’t forget branding:

Make sure you use all your brand identity features in your videos. Even if they are experiencing your brand for the first time by watching your video, they are most likely to remember your business if you don’t forget to brand yourself in it. Your logo, typography, style, theme, shape, form, and other visual features will lend credibility to your video.

 

things should be done for brand identity

#Don’t forget about your video’s thumbnail:

A video’s thumbnail is the first thing that your audience is going to see before they click on it. More often than not, the thumbnail is one aspect of the video which provokes people to click on it. You cannot afford to use a shoddy thumbnail in your video.

 

types of thumbnail

 

#Don’t assume your viewers will watch with audio:

Most of us watch videos without audio. Odd as it may ring, that’s the truth. When you make videos, ensure that the video’s message doesn’t get weakened without audio. While it might not be practically feasible everywhere, you can add subtitles to guarantee that the viewer isn’t missing out on the conversation.

Examples of our video marketing campaigns:

we have given some examples below for reference.

1. Hyundai Motor India:

Hyundai Motor India Ltd is a wholly-owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the country’s second-largest car manufacturer and the largest passenger car exporter. We work with them in Smriti Mandhana, an Indian woman cricketer’s True Story.

Video:https://filmsrajendraa.com/wp-content/uploads/2022/03/smriti_mandana_59sec.mov-1080p.mp4

2.D2H:

D2h (Formerly Videocon d2h) is an Indian direct broadcast satellite service provider owned by Dish TV. One of the largest DTH service providers in the country. We have done a lot of work with them, one of them is  D2H|High Definition.

Video:https://filmsrajendraa.com/wp-content/uploads/2021/12/FILM-04-HD.mp4.mp4

3. Bharti Airtel:

Bharti Airtel Limited, also known as Airtel, is an Indian multinational telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Airtel provides 2G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services depending upon the country of operation. We have made many videos for them, one of them is Airtel|My Family Plan.

Video:https://animaniastudio.com/wp-content/uploads/2022/02/Airtel-My-Plan-Family.mp4

Conclusion:

Video marketing is very essential for the success of your campaigns, no matter what kind of video you use. If you can get the correct strategy then you will keep getting the leads that you are looking for. Videos have gained huge traction of late, and it is high time that you hop onto the bandwagon of video marketing if you already have not.

If you are looking for video-related services, check out Animania. Let us know your needs and we will be happy to help you.

Good to know that you pick animation videos for the next project. However, there are many things before you have a good animation video – like “what are the best types of animation I should choose?”

Issues seem difficult, but there is only a main point– choose the right type that fits best to your viewers. Here we will try to guide you through this.

Best types of animation for your campaign

 

1. Whiteboard animation

As its name, a whiteboard animated video contains hand drawing images/illustrations on a white background. The whiteboard style provides the perfect platform to explore more in-depth a product, service, or process details.

Therefore, with a nice narrator voice and good images, you can explain various complex concepts, even medical lessons.

Choose whiteboard animation if:

You don’t have a huge budget for creating animation and you do not want to stress much on drawings as long as they could visualize the content you want to convey.

You can use it when you want to transform text-based content and visualize invisible parts of your content in a story.

 

2. Motion graphics/Infographics animation

Motion graphics/infographics animation is mostly used for eLearning to marketing projects. People love it because it helps entertain the audience as well as explain complicated concepts.

It contains colorful graphics, characters, and drawings that could visualize any type of content usually combined with audio and simple motion effects that are generated by the computer

You should use motion graphics/infographics animation when:

You have to explain difficult or abstract concepts that need simplification or you want to apply the branching scenario technique in your video for making your audience understand better.

The video doesn’t require a pretty smooth movement which is time-saving and cost-effective.

 

 

 

3. 2D animation

Here, both characters and scenes are created in a two-dimensional space, using outlook to give the illusion of depth. This type of animation is considered to be the traditional form of animation with simple, not very lengthy, and detailed characters moving up, down, left, and right.

The 2D animation video style is highly adaptable, allowing for insane customization that, when done right, leads to an emotion-evoking work that can appeal directly to its targeted audience.

Benefits of 2D Animation:

There is a reason that this animation has been so popular with children; it can grab and hold their attention, which is no easy feat. 2D animation can also establish a stronger connection between the viewer and the company because of the deeper engagement that is possible with animation.

It is cost-effective over live shooting video and when an audience experiences something memorable then they would want to share it with their friends and colleagues.

 

4. Stop Motion animation

Although it isn’t trending now, stop-motion animation is still established its power in education, primarily in in-class teaching.  A technique for photographing an object as it’s moved in small amounts creates the illusion of motion when played in succession.

You should use stop-motion animation in case:

You have a tight budget. For stop motion, some things are a must:- a proper camera and experience in recording. And you should be able to use basic video edit software for adding some effects to make your video looks better.

Benchmarks to find the best types of animation

  • Define the goals

Are you creating animation videos for learning purposes? Do you want to increase sales? How about increasing public awareness or capturing the audience’s attention?. These questions are deciding factors in choosing animation types.

  • Define your budget

Different types of animation come with different price issues. Thus, it’s better to analyze the quotation from different studios and compare their quality to balance your expense.

If you have a fixed budget then you can contact Animania studio. We will help you with how to get the best animation types within your money.

  •  Define your timeline

Depending on the complexity of animation types, the production times vary. The time you launch animation videos has a tight relation to your business goals.

Thus, be aware of the production timeline of animation types to match the production schedule for your marketing plan.

 

 

When it comes to making a narrated video, there are some things that you just have to get right. While the quality of the video has to be good, the audio is equally important. It helps to deliver your message and form the foundation of what will help you capture the engagement of your audience. A professional voiceover can give a powerful boost to your brand’s potential for being noticed.

This is especially important for brands that are thinking of creating exciting explainer videos to enhance their marketing strategy.

So, what are the reasons for using a professional voiceover actor for your videos?

 

They Are Highly Versatile

From modulating the tone and personality to match the characteristics or the purpose of a recording to communicating well and synchronizing their voice to the visual, a talented Voice-over artist is highly versatile. Their natural skill provides them with the flexibility to record audio in different styles, guaranteeing the message delivered resonates with the target demographic – irrespective of their age, gender, or ethnic background.

 

They offer authenticity

Most voice-over artists have a broad background when it comes to voice recording or voice-over narration. Having delivered a variety of voiceovers for different projects, they know their craft and can add authentic voice to your video, improving its credibility.

Hear this one:

 

 

Affordable and accommodating

Of course, if you want high-quality services then you will have to charge according to for it. In many industries but many voice-over professionals will have the aim of making their service quick and affordable because they are in demand. Many will price their service competitively and therefore they can easily fit into your budget.

Many pride themselves on delivering a quality voice-over service for a wonderful price. Using voice-over can increase Return on Investment (ROI).

They Are Readily Available

Many voice-over actors carry out their work alongside other part-time jobs which can cause problems in meeting deadlines. However, when the time comes to find a voice-over actor, choose one with a full-time job. Because they are dependable and accessible whenever you need them.

This will mean that they answer emails and calls quickly and promptly and are there to meet any of your demands. This is ideal when you are working with tight deadlines. They will have the ability to finish your project quickly with no compromise in quality.

They will have a great recording studio

The recording studio is essential for making good quality videos. They will be able to add in effects and create a voice-over that suits the demands of your video. A good voice-over actor will have superb equipment that produces the best recordings. This makes it ideal for having files produced electronically.

Build a relationship with them

If you have plans to make a large of videos then you will want to build a working relationship with a voice actor. And they should be trustworthy and call upon when you require them and that is crucial. You should treat them no different from your animator or storyboard creator because they also offer something critical to your video.

So, work with them, listen to them, explain what you want and you will soon realize that they will be a great boost to your team.

 

 

They give your brand familiarity

No matter what product or service your explainer video is explaining, you will want your customers to connect to it and instantly recognize that it is you. It is proven that adults are more likely to recall words when they are spoken by a voice that is familiar to them.

It makes it even more helpful to use the same voice-over artist for your videos. If your customers recognize the voice, they will recognize your brand and that, in itself, will help to increase leads.

Helps Boost SEO

A professional voiceover video can help boost your SEO campaign. Since videos help improve the user experience, Google loves video and tend to rank them higher on the search result. An explainer video can improve the dwell time of users on your site and reduce the bounce rate. Videos can help generate targeted leads and are a contributor to the success of your SEO.

Conclusion

A professional voiceover actor can aid your project and enhance your video. If you want your video to great success and deliver a message in a way that your audience can connect to, then you should use the services of a true professional. And If you are interested in voice-over-related services, please get in touch with us.

 

 

 

 

 

2D animation is one of the main types of animation. Marketing videos, advertisements, corporate presentations, cartoons, educational materials, and much more widely used it.

 

Animated videos have a huge influence on the viewers in three different ways: visual, auditory, and kinesthetic. Besides, they can be simply adorable in watching. Here, we going to talk about 2D animation videos.

What is 2D Animation?

 

In the term “2D animation” 2D stands for two-dimensional, images and characters in the two-dimensional format can animate them with movement. This type of animation is considered to be the traditional form of animation with simple, non-voluminous characters moving up, down, left, and right.

One of the examples is given below:

 

 

Other examples of our 2D  work ( Bharti AXA, Airtel|My Plan Family, etc).

While this is sometimes referred to as traditional animation, mainstream 2D production has grown from hand-drawn processes using pencil and paper to the implementation of digital techniques utilizing computer software.

2D Animation Today

 

2D is a popular medium that’s creating a huge comeback. Websites, feature films, advertisements, video games, mobile apps, and TV shows widely use this animation. Famous modern examples of 2D include TV shows Rick and Morty and F is for Family. Social media platforms like Snapchat are launching 2D animated series with short 1-3 minute episodes. And there’s even been a current surge in 2D platform video games such as Cuphead.

 

Though 3D animation has become very popular nowadays,2D still takes the lead in the world of animation today. 2D animators are still in demand in the market.

How to create 2D Animation?

There are many methods to create 2D characters and bring them back to life. If you are a fan of traditional animation, then all you need is a pen/pencil and many sheets of paper, use a color palette to that set to get colored animation.

How to create 2D Animation?
Source: What are 2D videos?

 

So, here you are: sketch your character on a sheet of paper, then copy it on another sheet and add a tiny change to it, then repeat it and add a change. Nowadays, we use software for animation.

 

There are so many different animation software out on the market that it has become very difficult to find the most suitable one, especially for beginners. Therefore, You can start by trying free tools like Adobe After Effects, Adobe Photoshop Creatoon, Toon Boom, Blender, etc. And even after this If you can’t find any suitable 2D software then you can try online tools, which are comfortable to use and don’t require much design skills or technical knowledge.

Where to get 2D videos?

 

example of 2D Animation

 

Interested in 2D animation? Find more information and get high-quality 2D animation services at Animania Studio. Animania Studio employs the best 2D artists with a creative approach and solid experience to meet clients’ expectations.

 

And if have any queries and suggestions please do mention them in the comments section below and if you like our work then please do share with your friends, colleagues, etc.

Animated videos have become quite popular in todays market and business owners. Since we know that animation is a great method to attract an audience, get their attention, and get the message across. If we talk about whiteboard animation it is the simplest and easiest way to explain about the product or process we want to explain. Using a White Board Animation video can be an incredibly effective tool. There are many types of animation videos than can be created let see some few examples:

 

Types of Explainer Videos

  • 2D Character Animation Videos
  • Motion Graphics Animation Videos
  • Whiteboard Animation Videos
  • 2.5D Animation Videos
  • 3D Animation Videos
  • Stop Motion Videos
  • Typography Videos
  • Screencast Video Style
  • Live-Action Videos
  • Live-Action with 2D Animation Videos
  • Rotoscope Animation Videos
  • Mechanical Video Animation Videos
  • Cut-Out Animation Videos
  • HUD Animation Videos
  • Plexus Video Animation Videos

Now you know the various types of animated videos and which type of incorporating video into your business plan is a must, now the question becomes- what style of video should you invest in? 

Despite the passage of time, drawing still enables us to understand each other nicely. They are an exciting and innovative way to advertise and market your services or products. So here we will talk about whiteboard animation.

 

What is a whiteboard animation exactly?

Drawing story with pictures on a whiteboard is called whiteboard animation. They are videos that draw themselves. Originally, animators would record themselves in the process of creating such animations. Viewers would observe all their steps and see the story unfold.

 

These types of animated videos can be tailored to a variety of specific industries without adding any of the fluff found in other styles of videos. In additionwhiteboard video animation is intended to be focused on because meaning your message will be heard loud and clear.

The animation uses a time-lapse or stop-motion effect. Thanks to technological developments, production processes no longer require actual drawing and can instead be handled by whiteboard animation software.

 

Why is White Board Animation so famous?

You can also see whiteboard animation in product demos, explainer videos, and educational presentations. What makes this style so famous among marketers, educators, and business owners alike?

  • Whiteboard animations have received a lot of attention because they are created to convey a specific message, and this can be accomplished well. Since the only means of expression that they have is a whiteboard and a marker, the message comes across clean.
  • Whiteboard video type is universal because one can use this animation style for anything: from bank commercials to history lessons to onboarding videos and others. Such elements can be fun or serious, short or lengthy, but what they all have in common is that they remain clear and understandable to the Viewers.
  • Whiteboard animation is transparent. Even if your audience speaks different languages, they will still understand the video without any further words. This is the charm of visuals based on recognizable symbols and general knowledge.
  • Whiteboard animation does great PR(Public Relations) for you. If the audience loves it then they will share it across social media channels, spreading the word about the product or service on large scale.
  • Whiteboard videos are cheaper to make. Costs associated with video production play a significant role in corporations with tight budgets. It is a better choice if you are looking for animation that will not cost a lot and yet would be a marketing tool, to use this style. Whiteboard videos tell a story just as engaging and effective as any other animated video.

 

Process of making White Board Animation

Process of making Whiteboard Animation

Before making a whiteboard animation video it involves many steps. Here we listed below the steps to follow:

 

Requirement of the client (The Brief):

The first and the initial step in the process of whiteboard animation is collecting ideas and the requirement of the client. He will provide the information about the goals of the film, brand communication strategy, deadline, animation length, preferred style, any music, or graphic symbols.
 

Creating a script:

Once we have discussed with the Client, our copywriters translate the message of the video into an attractive-sounding story. The script usually takes the form of a story which helps to maintain the audience’s attention. We send the script to the Client, who will give possible feedback.

 

Creating a storyboard:

The story outline is created for the first time. A storyboard is a manuscript that allows us to visit frame by frame how the story will look. The customer, after approving the storyboard, makes absolutely no changes as our videos are made “live” (i.e. shot on a real set). Possible changes at later stages will increase costs and an extension of the deadline for the video.

 

Preparing props:

After we figure out what will be shot and how we will do sowe hunt down and buy the props based on the storyboard.

 

Animation:

Colour modification, cutting the material into segments, accelerating, removing unwarranted elements, special effects… Editing just 1 minute of the movie usually a few hours of continuous work.

 

Implementation of final feedback:

Introducing minor modifications that do not go beyond a predetermined design and storyboard.

 

Where to get White Board Animation videos?

A computer and whiteboard animation software is all you need to get started.  There is no need for special equipment or skills. The software makes video editing easy and outputs high-quality explainer videos you can use on your website, an online course, or any other place you need it.

Following is a list of software you can use:

  • FilmoraPro
  • Explaindio
  • MySimpleShow
  • Camtasia
  • Easy Sketch Pro
  • Adobe Animate CC
  • Doodly
  • PowToon

And if you want White Board Animation services then there are many studios and people who are making whiteboard animation videos in the market. Depending on your goals and budget, you can choose their services. If you want a great video that can explain your product or services on an affordable budget then: Here at Animania Studio, we make amazing whiteboard animation videos more affordably.

If you’re looking to get your quote then get in touch with us. And if have any queries and suggestions then please do mention them in the comments section below and if you like our work please do share with your friends, colleagues, etc.

Since infographics exploded onto the graphic design scene, they’ve become a staple for communication in classrooms, in the workplace, and across the web.

 

In addition, you can turn a boring blog post into an interesting one with an infographic, short video, photograph, etc. An infographic can make your blogs more relatable to viewers. Whether it is GIFs or videos, they’ve become some of the most shared content by people on social media.

What are infographics?

An infographic is a collection of imagery, data visualizations like pie charts and bar graphs, and minimal text that gives an easy-to-understand overview of a topic.

 

As in the example below, it uses striking, engaging visuals to communicate information quickly and clearly.

 

example of infographics

 

What is an animated infographic?

An animated infographic is a way of visualizing information using a variety of imagery, illustrations, charts, graphs, text, and other elements that are animated to add motion.

 

 

Over the last few years, it has become heavily relied upon as a method to make complex information understandable. But what was once a mostly static form of content has evolved dramatically to incorporate animation and animated elements that help create ideas more easily interpretable and attractive.

Types of infographics

There is a lot of confusion about types of infographics as there is a thin line in different infographics. Usually, we use multiple infographics together in a video. So are some of the types of infographics we mention below:

  • Statistical
  • Informational
  • Process
  • Timeline
  • Hierarchical
  • Comparison
  • Location-based
  • Visual resume

Why should you use animated infographics?

Using infographics can make your content easier to understand when information is quite complex. It can increase the shelf life of your infographics so you can reuse them if it can make your job easier in making others understand what you want to convey. Infographics can direct and demand the attention of your viewers in the way you want it to be.

Infographics can directly boost your website traffic and audience engagement in a better way. In addition, It can make your audience indirectly promote your product or services on a wide variety of social platforms — Facebook, Twitter, Youtube, etc. It is a low-cost replacement for videos that contain tailored content for different groups of people.

 

Infographics are advised to be used when you want to give more context to the audience than generally used in videos at less budget. It is a great tool when you want to educate and entertain your audience at the same time. Infographics can also be used in video marketing strategy and if you want to know more about you can use the link: Why animation is better for your video marketing.

There are many methods to use different types of infographics in a video. we share an example of that below:

 

 

In the above video, we use Informational to tell information to our viewers plus use process to show how the engine processes. After that, we use comparison to make our viewers understand which engine oil will be better for their vehicles.

Where can we get animated infographics?

There are many studios and people who are making animated infographics videos in the market. Depending on your goals and budget, you can choose their services. If you want a great video that can explain your product or services on an affordable budget then: Here at Animania Studio, we make amazing infographics videos more affordably. Our creative team uses state-of-the-art techniques and innovative technologies to narrate your stories most engagingly.

 

If you’re looking to get your quote, get in touch with us.We looking forward to assisting you! And if have any queries and suggestions please do mention them in the comments section below and if you like our work please do share with your friends, colleagues, etc.

Video marketing is an important addition to a brand’s promotional toolbox. It’s one of the most versatile and promising marketing strategies. But Animated video marketing is more favored. Animated content, in particular, catches the attention of consumers in less than a second. It enables you to tell about your brand or product in a fun, engaging way in a matter of just a few minutes.

In addition to this, they can be a very effective means to drive users to take action on your website. This is the reason why so many companies are shifting to animation studios to produce exciting animated brand videos.

What is a Video Marketing Strategy?

What is a Video Marketing Strategy?
Source: From Entertainment to Enterprise: A New Era of Celebrity Creative Directors

 

Marketing strategies are no more drifted around print media. Today, electronic media has taken over the marketing geography with mind-boggling stats, and online video marketing has evolved into an ultimate recipe for success.

Market research suggests that approx.80% of the audience prefers watching a live video from a brand instead of reading a blog. More interestingly, video content can improve sales and enrich brand association. Moreover, users are more feasible to buy a product online after watching a video.

Hence, online video marketing has the power to develop your brand’s viewership, connect your brand with broader audiences at an unprecedented scale, and lead to overwhelming results.

What is Animation?

 

What is Animation?

 

Animation is a method of making a movie from many still images. The images are put together one behind another and then played at a fast speed to give the illusion of movement.

Traditional:

This is one of the most aged forms of animation in film. Traditional is most usually 2D animation. AladdinThe Lion King is the bone of the example of this.

In the earlier years, the animator would sketch on a table with a light on it, so the creator could visit his or her earlier animation. The traditional style is not dominant today, drawings are generally done using computer software.

2D (Vector):

2D animation falls beneath traditional animation like Bharti AXA, Airtel|My Plan Family, etc. But Vector-based animation can be 2D without being traditional.

Images with normal formats like JPG, GIF, BMP, are pixel images. These images cannot be enlarged or shrunk otherwise they will impact image quality. Vector graphics don’t need to bother about resolution. Vectors are characterized by pathways with different start and endpoints, lines connecting these points to build the graphic.

Motion Graphics/Infographics:

Motion Graphics are digital graphics that produce the illusion of motion usually for ads, title sequences in films, but eventually exist to convey something to the viewer. They’re often combined with audio for multimedia projects. It is a type of animation where text is the main player.

Stop Motion:

Stop motion contains claymation, pixelation, object-motion, cutout animation, etc. But the basic mechanics are identical to the traditional style like a flipbook. However, instead of drawings, stop motion alters physical objects in each frame.

If moved in small increments, captured one frame at a time, the illusion of motion is created.  Whether puppets, clay, or even real people, these manual adjustments can make it a lengthy, arduous process.

 

Why is animation better for your video marketing strategy?

We wanted to understand why animation was becoming crucial in video marketing strategy. Apart from it being fun, there has to be more to it, right?

Vision is our most dominant sense, and an extended majority of people are visual learners. Viewers retain 95% of a message they understand through video as opposed to only 10% when they read through written text. Therefore, visual learning does have a more remarkable impact on the viewer’s mind.

The chances of more views and shares rise with the use of animations. This is because they make the videos easier to understand. People like to share animated videos with their friends and co-workers.

How does that influence marketing?

In reality, it means that to entertain consumers effectively, marketers have to sell their product or service in ten seconds or less! The first four seconds are crucial.

How will you catch the attention of your target audience? 

There are many ways to get the attention of the targeted audience but we believe that one of the best solutions is animation.

Animated Logos

Animating your company’s logo makes your brand directly recognizable. It’s the ideal answer for animated video marketing or for those who operate in oversaturated markets and need to stand out from the crowd.

Explainer Videos

Animated explainer videos can bring back ideas to life in a way that text or live videos can’t. Whiteboard animations are very effective because they can explain step-by-step methods in a fun and simple way, grabbing your customer’s attention. They can have a better idea of your products and services in just a few minutes.

Animated explainer videos give you a chance to answer questions, address customer concerns and share all product features and benefits before your customers. An animated video can present all details in a short time whereas written content can be ignored or neglected. You can increase your conversions by simply putting up a good explainer video on your website and social media.

 

Conclusion

  • Animated video marketing is all about creativity and is one of the most practical methods marketers have to produce brand awareness and increase leads.
  • Animated videos and innovative visuals on a website are more pleasing for the mind. They stimulate our emotions and are one of the main reasons users remain on your site for longer periods.
  • Animated videos are more affordable to create in compression of a live-action video that needs locations, actors, and crew.

If you’re looking to bring your marketing to the next level, get in touch. We look forward to assisting you in your Animation adventure!