Animated video marketing: Why is Animated video marketing better?

Animated Video marketing

Video marketing is an important addition to a brand’s promotional toolbox. It’s one of the most versatile and promising marketing strategies. But Animated video marketing is more favored. Animated content, in particular, catches the attention of consumers in less than a second. It enables you to tell about your brand or product in a fun, engaging way in a matter of just a few minutes.

In addition to this, they can be a very effective means to drive users to take action on your website. This is the reason why so many companies are shifting to animation studios to produce exciting animated brand videos.

What is a Video Marketing Strategy?

What is a Video Marketing Strategy?
Source: From Entertainment to Enterprise: A New Era of Celebrity Creative Directors

 

Marketing strategies are no more drifted around print media. Today, electronic media has taken over the marketing geography with mind-boggling stats, and online video marketing has evolved into an ultimate recipe for success.

Market research suggests that approx.80% of the audience prefers watching a live video from a brand instead of reading a blog. More interestingly, video content can improve sales and enrich brand association. Moreover, users are more feasible to buy a product online after watching a video.

Hence, online video marketing has the power to develop your brand’s viewership, connect your brand with broader audiences at an unprecedented scale, and lead to overwhelming results.

What is Animation?

 

What is Animation?

 

Animation is a method of making a movie from many still images. The images are put together one behind another and then played at a fast speed to give the illusion of movement.

Traditional:

This is one of the most aged forms of animation in film. Traditional is most usually 2D animation. AladdinThe Lion King is the bone of the example of this.

In the earlier years, the animator would sketch on a table with a light on it, so the creator could visit his or her earlier animation. The traditional style is not dominant today, drawings are generally done using computer software.

2D (Vector):

2D animation falls beneath traditional animation like Bharti AXA, Airtel|My Plan Family, etc. But Vector-based animation can be 2D without being traditional.

Images with normal formats like JPG, GIF, BMP, are pixel images. These images cannot be enlarged or shrunk otherwise they will impact image quality. Vector graphics don’t need to bother about resolution. Vectors are characterized by pathways with different start and endpoints, lines connecting these points to build the graphic.

Motion Graphics/Infographics:

Motion Graphics are digital graphics that produce the illusion of motion usually for ads, title sequences in films, but eventually exist to convey something to the viewer. They’re often combined with audio for multimedia projects. It is a type of animation where text is the main player.

Stop Motion:

Stop motion contains claymation, pixelation, object-motion, cutout animation, etc. But the basic mechanics are identical to the traditional style like a flipbook. However, instead of drawings, stop motion alters physical objects in each frame.

If moved in small increments, captured one frame at a time, the illusion of motion is created.  Whether puppets, clay, or even real people, these manual adjustments can make it a lengthy, arduous process.

 

Why is animation better for your video marketing strategy?

We wanted to understand why animation was becoming crucial in video marketing strategy. Apart from it being fun, there has to be more to it, right?

Vision is our most dominant sense, and an extended majority of people are visual learners. Viewers retain 95% of a message they understand through video as opposed to only 10% when they read through written text. Therefore, visual learning does have a more remarkable impact on the viewer’s mind.

The chances of more views and shares rise with the use of animations. This is because they make the videos easier to understand. People like to share animated videos with their friends and co-workers.

How does that influence marketing?

In reality, it means that to entertain consumers effectively, marketers have to sell their product or service in ten seconds or less! The first four seconds are crucial.

How will you catch the attention of your target audience? 

There are many ways to get the attention of the targeted audience but we believe that one of the best solutions is animation.

Animated Logos

Animating your company’s logo makes your brand directly recognizable. It’s the ideal answer for animated video marketing or for those who operate in oversaturated markets and need to stand out from the crowd.

Explainer Videos

Animated explainer videos can bring back ideas to life in a way that text or live videos can’t. Whiteboard animations are very effective because they can explain step-by-step methods in a fun and simple way, grabbing your customer’s attention. They can have a better idea of your products and services in just a few minutes.

Animated explainer videos give you a chance to answer questions, address customer concerns and share all product features and benefits before your customers. An animated video can present all details in a short time whereas written content can be ignored or neglected. You can increase your conversions by simply putting up a good explainer video on your website and social media.

 

Conclusion

  • Animated video marketing is all about creativity and is one of the most practical methods marketers have to produce brand awareness and increase leads.
  • Animated videos and innovative visuals on a website are more pleasing for the mind. They stimulate our emotions and are one of the main reasons users remain on your site for longer periods.
  • Animated videos are more affordable to create in compression of a live-action video that needs locations, actors, and crew.

If you’re looking to bring your marketing to the next level, get in touch. We look forward to assisting you in your Animation adventure!

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