Incorporating videos into your marketing campaigns is called video marketing. There has been a great deal of favor in this area, thanks to a severe rise in video sharing.97% of marketers believe that videos have helped their users gain a greater awareness and reach of their products and services. Also pandemic has contributed to the boost in video influencing.
Here we will be giving some tips about advertising videos or animated videos production, what you should do or do not for your video.
Do’s and Don’ts for your video marketing campaigns to be successful:
#Define your goals:
The process of video creation can be a bit complex for those who are not aware of its goals of it. But the foremost thing that a business needs to be clear about is what are the goals that it aims to achieve with video marketing. Without clear direction, your messaging will be backlash and it will reflect in the final product.
#Be clear about your target audience:
Once you are clear about your goals, the next step is to determine whom you want to target. You must have a clear idea of your audience based on a variety of characteristics, such as demographic and firmographic info, habits, buying patterns, interests, etc. When your target audience is clarified, you will be able to reach them effectively.
#Use the right video hosting platforms:
If you are earnest about video marketing, it is best to use a good video hosting platform because a good video hosting platform will come with a lot of features that will transform the way your offering is being marketed. For example, Youtube has its charm while if want a more professional audience do use Vimeo.
#Keep it short:
There is no suitable length for a video, that depends on the channel you are using and the message that you want to convey. You can create a good video with three minutes or even fifteen seconds. Some videos make you desire more while there are ones that you hope to get over them soon. In conclusion, think of your video as something that will cause your audience to want to click on the CTA(Call-To-Action) button.
#Write an interesting script:
No matter how good the tools that you employed for the video are, if your script is insipid, then nothing else is of consequence. The dialogues should be natural. Write like how you speak in real life. Structure the story in a manner so that it carries logic in the eyes of the viewer.
#Have a strong CTA:
A small addition that has powerful effects is the addition of the simple Call-To-Action button. If your audience exits the video without taking any action then it will not help your brand. By showing them the video, you have created a connection. You need to capitalize on this by making them visit a landing page that could brief them more about your business, like a consultation, or make them watch other videos that will bring them deeper into the funnel. The intent of a CTA is usually to grab information so that you can improve your conversion rates.
Users across the world are 1.5 times more probable to watch your brand’s video using their smartphones. You do not want to create videos that are not compatible with other devices, especially mobile phones. Since people carry smartphones with them most of the time, video influencing is most likely to happen to them.
#Don’t use a lengthy intro:
The viewers want in on the action as soon as the video begins. If you have a long intro before the actual video starts, it will have a lot of drop-offs. The goal is to keep the viewers as engaged as possible, a long intro will do the contrary. Try to get accomplished with the intro within less than 5-10 seconds. Even a 10-second long intro is overkill if you ask us.
#Do not overly self-promote:
Another mistake that most brands commit is to brazenly self-promote the brand on the video. Do not keep talking about the company alone, make sure that there is a storyline. Instead, communicate tangible and specific benefits about your product or service that could be valuable for your audience. That’s what they want to hear!
#Do not use stodgy video:
Making a dull, monotonous, and boring video will only shoo away your audience. Your video needs to combine attractive visuals and animations, a compelling voice-over, catchy music, appealing colors, and a compelling message so you can quickly grab the viewer’s attention and keep it all the way through.
#Do not use Bad audio:
Bad sound editing or quality can ruin the entire video (and your brand’s image too). A typical mistake made in video making is playing the music and sound effects too loudly, which makes the voice-over difficult to hear. Also, sometimes the music is not linked with what the audience is watching on the screen. This also leads to a messy and confusing video.
#Don’t forget branding:
Make sure you use all your brand identity features in your videos. Even if they are experiencing your brand for the first time by watching your video, they are most likely to remember your business if you don’t forget to brand yourself in it. Your logo, typography, style, theme, shape, form, and other visual features will lend credibility to your video.
#Don’t forget about your video’s thumbnail:
A video’s thumbnail is the first thing that your audience is going to see before they click on it. More often than not, the thumbnail is one aspect of the video which provokes people to click on it. You cannot afford to use a shoddy thumbnail in your video.
#Don’t assume your viewers will watch with audio:
Most of us watch videos without audio. Odd as it may ring, that’s the truth. When you make videos, ensure that the video’s message doesn’t get weakened without audio. While it might not be practically feasible everywhere, you can add subtitles to guarantee that the viewer isn’t missing out on the conversation.
Examples of our video marketing campaigns:
we have given some examples below for reference.
1. Hyundai Motor India:
Hyundai Motor India Ltd is a wholly-owned subsidiary of the Hyundai Motor Company headquartered in South Korea. It is the country’s second-largest car manufacturer and the largest passenger car exporter. We work with them in Smriti Mandhana, an Indian woman cricketer’s True Story.
D2h (Formerly Videocon d2h) is an Indian direct broadcast satellite service provider owned by Dish TV. One of the largest DTH service providers in the country. We have done a lot of work with them, one of them is D2H|High Definition.
3. Bharti Airtel:
Bharti Airtel Limited, also known as Airtel, is an Indian multinational telecommunications services company based in New Delhi, India. It operates in 18 countries across South Asia and Africa, as well as the Channel Islands. Airtel provides 2G, 4G LTE, 4G+ mobile services, fixed-line broadband, and voice services depending upon the country of operation. We have made many videos for them, one of them is Airtel|My Family Plan.
Video marketing is very essential for the success of your campaigns, no matter what kind of video you use. If you can get the correct strategy then you will keep getting the leads that you are looking for. Videos have gained huge traction of late, and it is high time that you hop onto the bandwagon of video marketing if you already have not.
If you are looking for video-related services, check out Animania. Let us know your needs and we will be happy to help you.